‘Simply’ is our own exclusive range of animal & raw feed

Simply Rural is a family-owned and operated business, with a focus on lifestyle farming, country living and pets. We offer you good old-fashioned customer service and sound product knowledge.

We are passionate about all animals and we have a real interest in continuing to grow our own brand of animal & raw feeds under the ‘Simply’ brand, using all natural ingredients and knowing it is healthy for your animals.  

Our staff have a considerable amount of knowledge to share in equine maintenance, animal husbandry, dogs, small animals as well as ducks and chickens.

At Simply Rural, we stock a variety of popular brands for all kinds of animals, providing a selection of choices for our customers.



  • Stock feed
  • Hay & straw
  • Small animal & bird food
  • Dry food for cats & dogs
  • Raw food for cats & dogs
  • Health & supplement products
  • Dog training equipment
  • + much more

So, if you are in need of any animal supplies, check out our online store by clicking the link below or come and see us at Simply Rural, 2/2 Jupiter Grove, Trentham!


Visit Us

2/2 Jupiter Grove


Upper Hutt, 5018


Monday to Friday, 8:30am – 5:30pm

Saturday, 9am – 4:30pm

Sunday, 10am – 3.00pm